Midwest Rock Festival

… the affluent bohemians who paid $5, $6 and $7 per head turned on and tuned in to the ‘heavy’ and ‘message’ sounds.

Pierre-Rene Noth

July 25, 1969 — and a couple weeks before Woodstock and on the closing night of the second-ever Summerfest, a “rival” festival hit State Fair Park in West Allis. A few up-and-comers showed up. (sarcasm mine)